Entries by Ben berglund

The Excellent Advantages Of Promotional Giveaways

  A great article by Self Growth giving points on how promotional items are a great resource. The Excellent Advantages Of Promotional Giveaways By Simon Williams Promotional giveaways can really help you in attracting customers during trade fairs and for promoting events organized by the company. These items are distributed free of cost as a tool for promoting the company and […]

5 Extreme Personalization Examples That Actually Worked

5 Extreme Personalization Examples That Actually Worked   Extreme personalization works… but it’s hard work. We know that the more narrowly our marketing is focused, the more likely people are to respond. The most extreme version of this is 1-to-1 marketing, which while effective, is not really scalable. Through creativity and technology, however, several companies have been […]

The Best Experiential Marketing at Coachella 2017

https://www.eventprostrategies.com/the-best-experiential-marketing-at-coachella-2017/   “It’s pretty much the most important festival in the country. It’s one of the rare instances when all of the celebrities, influencers and other musicians are watching, and their voices are amplified through social media.”  – G-Eazy, Coachella 2016 performer There’s no music festival that incites as much FOMO as Coachella. It doesn’t matter if you’re […]

15 of Marketing’s Most Memorable Experiential Moves

https://adage.com/article/agency-news/15-marketing-s-memorable-experiential-moves/291975/   20th Century Fox: “The Simpsons Kwik-E Mart” In 2007, 20th Century Fox hyped the release of “The Simpsons Movie” by bringing Kwik-E-Mart convenience stores to the real world. The studio partnered with 7-Eleven and its agency Tracy Locke to transform a dozen stores into their “Simpsons” counterpart. The shelves even boasted familiar treats […]

How is Personalization Changing the Face of Marketing?

This is a great article from Marketo. It shows us readers how personalization toward the consumers is changing marketing and that this trend is here to stay.   How is Personalization Changing the Face of Marketing? In 2013, 84% of all email traffic was spam. The average person sees around 1,700 banner ads each month. […]

Target Christmas Spectacular Event

With Christmas months away here is one of our favorite events we did  with Target one year for the Christmas Spectacular Event. Customers and event-goers were able to personalize their own ornament and get into the spirit of Christmas at this exciting event.               If your company needs on-site personalization […]

Experiential Activity Marketing: Winning Over Today’s Customers, One Event At A Time

A great article from Forbes. Solomon explains why experiential marketing wins over customers in today’s market. Experiential Marketing: Winning Over Today’s Customers, One Event At A Time Micah Solomon , FORBES CONTRIBUTOR “Experiential activity marketing” is a term that’s batted around more and more these days. In case the phrase still sounds like futuristic gibberish to you, let’s spend some time […]


A great article by Skyline. Check out some new Trade show tips. IS YOUR TRADE SHOW STRATEGY WORKING? Brian Gordon The Oxford Dictionary defines strategy as “a plan of action or policy designed to achieve a major or overall aim.” So, is your trade show plan helping you achieve your sales and marketing goals? Let’s […]

Event and Experiential Activity Marketing Trends

We love the blog by Skyline. Here is an article by them about event and experiential marketing trends. EVENT & EXPERIENTIAL MARKETING TRENDS By: Kayla Goeman, Marketing Associate, Skyline Exhibits I took a look at one of the world’s most comprehensive annual research studies on event & experiential marketing to breakdown industry trends for you. […]