AAA Minnesota Wild Mite Jamboree 2026 – Live Embroidery

What we did?

Digital Events partnered with AAA for a live embroidery activation during the Minnesota Wild Mite Jamboree at Grand Casino Arena in St. Paul. The all-day youth hockey tournament brought together young athletes, families, and fans for a high-energy community event.

Digital Events delivered on-site embroidery stitching on black beanies provided by the team, allowing attendees to personalize their hats with up to three characters in white thread. With 200 items customized throughout the day, the activation created a fun, interactive touchpoint that added a personal element to the tournament experience while highlighting AAA’s support of local sports and community engagement.