Adidas Dick’s House of Sport Boston 2025 – Live Sneaker Customization

What we did?

Digital Events partnered with Adidas for an exclusive in-store customization at Dick’s House of Sport in Boston on August 2, 2025. Shoppers personalized their adidas Originals sneakers through on-site footwear printing, transforming new purchases into unique, custom designs.

With 120 pairs customized, the activation brought creativity and brand energy to life. Supported by brand ambassadors, the sleek 10’x15’ setup offered an interactive, premium experience that perfectly captured the adidas Originals spirit.