Adidas GA Cup 2026 – Live Product Printing & Sneaker Customization

What we did?

Digital Events partnered with Adidas for a high-energy, multi-day activation at the Adidas GA Cup, bringing customization to the forefront of the brand’s latest footwear showcase.

Set within a large-scale 50×50 tent at IMG Academy, attendees personalized cleats and shoe bags inspired by the Predator and F50 launches, choosing from custom designs, numbers, and initials. With 900 items customized across four days, the experience delivered a dynamic, athlete-driven activation that blended performance, style, and individuality.