Adobe Cannes Lions 2025 – Live Laser Engraving

What we did?

Digital Events partnered with Smyle for the Adobe x Coca-Cola activation during the Cannes Lions International Festival of Creativity, held June 16–20, 2025, at the Palais des Festivals in Cannes, France.

As part of this high-profile brand experience, guests personalized stickers and aluminum items with on-site laser engraving, supported by three trained brand ambassadors. With daily hours, the activation offered a unique, interactive way to connect with the Adobe x Coke collaboration, blending personalization, creativity, and global brand presence at one of the world’s most iconic marketing festivals.