Amazon, Warner Bros. & DC Comics Supergirl Activation 2026 – Live Laser Engraving

What we did?

Digital Events partnered with Thinkingbox, Amazon, Warner Bros., and DC Comics to deliver a high-volume laser engraving activation celebrating the upcoming release of Supergirl at The Grove in Los Angeles.

Built around the film’s “Intergalactic Rest Stop” concept, the experience transformed a public space into an immersive sci-fi environment where fans could personalize custom pet tags inspired by Krypto, Supergirl’s beloved companion. Guests had their pets’ names engraved onsite, creating a meaningful takeaway that connected directly to the film’s story and characters.

Over the course of three days, the activation personalized thousands of tags while maintaining efficient throughput and a seamless guest experience. By combining experiential storytelling with live customization, the program created a highly engaging touchpoint that extended fan connection beyond the event itself.

Projects like this demonstrate how personalization can elevate entertainment marketing, turning promotional giveaways into memorable keepsakes that audiences are excited to share and keep.