amika Sephora Disney Springs Pop-Up 2026 – Live Embroidery

What we did?

Digital Events partnered with amika for a vibrant, sales-driven pop-up at Sephora Disney Springs—blending retail, beauty, and customization into one seamless experience.

Guests moved through an immersive brand journey, from outdoor engagement to in-store demos and shopping, unlocking exclusive gifts with purchase. Those who qualified personalized their hair scarves or microfiber towels with live embroidery, adding a custom touch to their beauty routine.

With 200 items stitched on-site, the activation elevated both customer experience and conversion—turning product discovery into a personalized, high-impact brand moment.