Barco CinemaCon 2026 – Live Laser Engraving

What we did?

Digital Events partnered with Barco for a multi-day activation at CinemaCon in Las Vegas, delivering a sleek, high-touch personalization experience within an immersive brand environment.

Set inside Barco’s custom-built space at Caesars Palace—featuring a theater, lounge, and product showcases—guests personalized premium giveaways including Secrid wallets and mini Maglites with on-site laser engraving. Offering clean, elevated monogramming, the activation brought a refined, personal touch to each item. With 550 pieces customized across three days, the experience seamlessly complemented Barco’s innovative and design-forward presence.