Big 12 Championship Tailgate Activation 2025 – Live Custom Patches

What we did?

Digital Events partnered with Edward Jones for a tailgate activation at the Big 12 Championship, hosted at AT&T Stadium. The outdoor, game-day experience brought fans together ahead of kickoff in a high-energy, covered tailgate setting.

Digital Events delivered a custom patch hat bar, allowing guests to personalize hats with client-provided patches in real time. With 150 items customized during the event, the activation offered a hands-on, fan-forward experience that blended personalization with game-day excitement—creating a memorable brand moment aligned with Edward Jones’ presence at a marquee sports event.