BioPlus Specialty Pharmacy 340B Winter Coalition 2025 – Live Laser Engraving

What we did

Digital Events partnered with Elevance Health to support BioPlus Specialty Pharmacy at the 340B Winter Coalition Conference, held in San Diego. Representing BioPlus Specialty Pharmacy, Digital Events offered on-site laser engraving on dark blue leather journals as a premium takeaway for attendees.

Over two days, pharmacists, clinicians, hospital executives, and health center leaders engaged with the brand through this personalized experience—walking away with a meaningful and functional keepsake.

With 600 journals customized and a strong presence on the show floor, the activation added a memorable and personal touch to BioPlus’s presence at one of the industry’s key gatherings.