BMF & CapCut Cannes Lions Creative Hour 2026 – Live Product Printing

What we did?

Innovation is most impactful when audiences can experience it firsthand.

Digital Events partnered with BMF and CapCut during Cannes Lions to deliver an interactive product personalization activation at the Creative Hour event. After exploring CapCut’s AI-powered Design Studio, guests received custom-printed 8×10 canvases, creating a memorable takeaway that reinforced the brand’s focus on creativity and emerging technology.

By combining hands-on experiences with personalized keepsakes, brands can create lasting impressions that extend well beyond the event itself.