Brown Sugar Babe Retail Opening Gifting Suite 2025 – Live Laser Engraving & Embroidery

What we did?

Digital Events partnered with Brown Sugar Babe to celebrate the opening of the brand’s first retail location with an influencer gifting suite in Atlanta. Hosted at FORTH ATL, the event brought together local Atlanta influencers and brand team members for a curated, community-focused launch moment.

Digital Events delivered on-site embroidery stitching across a range of premium giveaways, including crewneck sweatshirts, Stanley tumblers, trucker hats, and puffy bags. With 200 items personalized during the event, guests were able to customize pieces with names, initials, logos, and motifs—creating elevated, one-of-a-kind keepsakes that reflected Brown Sugar Babe’s warm, intentional brand aesthetic and marked a milestone moment for the growing brand.