Budweiser & Michelob Gansevoort Hotel Activation 2025 – Live Product Printing

What we did?

Digital Events teamed up with Budweiser and Michelob for an exclusive three-day activation at the Gansevoort Hotel in New York City. Guests were invited to create their own personalized, holographic player cards—complete with a live photo, digital signature, and custom styling.

Using on-site iPads, attendees submitted their details and received a sleek, laminated card delivered in a branded sleeve. With real-time printing and SMS pickup alerts, this experience merged tech and creativity to deliver a bold, memorable brand moment that elevated the Budweiser and Michelob presence all weekend long.