Champion Back-to-School Campus Tailgate 2024 – Live Garment Printing

What we did

Digital Events teamed up with Champion to celebrate the back-to-school season with a unique customization tailgate at three college campuses, including the University of Michigan in Ann Arbor! Set up during college football season, this event gave students an interactive way to show off their school spirit and rep their style.

At the Champion tent, students customized sweatshirts with fun team names, unique phrases, icons, and more. They left with exclusive, personalized gear to sport around campus and enjoyed connecting with friends, supporting their team, and celebrating in true Wolverine fashion. Go Blue!