Cherry Pick Talent Chicago Activation 2026 – Live Embroidery

What we did?

Digital Events partnered with Cherry Pick Talent to deliver a live embroidery activation during an evening event in Chicago.

Held at Reggies Chicago, the experience invited guests to personalize premium hats with up to eight characters, creating unique pieces stitched in real time. Supported by two embroidery machines and brand ambassadors, the activation kept guests engaged throughout the evening while complementing the event with custom merchandise and pre-branded tote bags.

Live personalization continues to be one of the most effective ways to create memorable experiences, transforming branded merchandise into something personal and meaningful. The result was an interactive destination that combined creativity, customization, and lasting brand impressions.