Column M2020 Conference 2025 – Live Garment Printing

What we did?

Digital Events partnered with Column for an exclusive brand experience during the M2020 Conference in Las Vegas, held at Estiatorio Milos at The Venetian on October 27–28, 2025. Over the course of the day-and-a-half restaurant buyout, Column hosted clients, partners, and friends of the brand for a relaxed yet sophisticated experience featuring excellent food, networking, and custom swag. Attendees enjoyed on-site product printing where they could personalize Column-branded shirts and totes, turning practical items into memorable keepsakes.

With 250 items personalized, the activation captured Column’s signature blend of creativity and innovation in a casual, welcoming environment. The setup complemented the restaurant’s elevated atmosphere, while the live customization brought an engaging, tactile element to the event—creating a meaningful connection between the brand and its community.