Crown Royal Super Bowl LIX 2025 – Live Embroidery

What we did

Digital Events partnered with Crown Royal to deliver an unforgettable Super Bowl LIX experience in New Orleans, LA on February 7–8, 2025.

Set inside the immersive Crown Royal Station, guests enjoyed NOLA-inspired music, cuisine, and branded activations. One of the highlights? Custom trucker hats featuring exclusive embroidered patches, stitched on-site by the Digital Events team. This personal touch added craftsmanship and connection to an event rooted in culture, celebration, and Crown Royal’s signature spirit of generosity.