Direct Travel Employee Activation 2026 – Live Embroidery

What we did?

Personalization turns branded merchandise into something attendees genuinely value.

Digital Events partnered with Direct Travel in Chicago to deliver a simulated embroidery activation, allowing guests to customize premium dad hats with a curated collection of single-color graphic designs. The interactive experience combined speed, creativity, and high-quality decoration to produce wearable keepsakes attendees were excited to take home.

Interactive customization continues to be one of the most effective ways to increase engagement while creating memorable brand experiences that last well beyond the event.