Direct Travel GBTA Convention 2026 – Live Laser Engraving

What we did?

Personalization continues to elevate the trade show experience.

Digital Events partnered with Direct Travel at the GBTA Convention in Chicago to deliver live laser engraving on authentic PlaneTags®. As attendees explored one of the travel industry’s largest events, they customized aviation-inspired keepsakes that connected the excitement of travel with a memorable branded experience.

Interactive personalization transforms promotional products into meaningful keepsakes, creating stronger attendee engagement and lasting brand connections.