Fabletics Denim Launch Party 2026 – Live Laser Engraving

What we did?

Digital Events partnered with Fabletics for their Denim Launch Party at Westfield Century City, bringing a premium customization experience to the retail floor.

Shoppers elevated their denim purchases with on-site laser engraving, adding personalized details to jeans and jackets for a one-of-a-kind finish. With 150 pieces customized over two days, the activation blended fashion, personalization, and in-store engagement to create a standout launch moment.