GoodRx Asembia Conference 2026 – Live Embroidery

What we did?

Live personalization helped GoodRx elevate attendee engagement during their annual Asembia Conference event in Las Vegas.

Hosted at Topgolf Las Vegas, the activation featured onsite embroidery customization for branded golf towels, allowing guests to select towel colors, thread colors, fonts, and personalized text in real time. The interactive experience added a premium hospitality element while driving guest participation throughout the evening.

For brands hosting executive dinners, conferences, and client entertainment events, experiential personalization continues to be one of the most effective ways to create memorable, shareable brand interactions.