Hard Rock Bet Daytona 500 2026 – Live Custom Patches

What We Did

Digital Events is providing Custom Patches services for Hard Rock Bet. The activation is a premium customization station at the Daytona 500 motor race at Daytona Speedway in Daytona Beach, FL. Guests will be able to customize a tote bag with a maximum of two patches per bag/guest. The estimated number of items to be personalized is 2,200, and we crushed it!