Hard Rock Bet’s NFL Kickoff Weekend – Live Engraving

What we did?

Digital Events brought live personalization to Hard Rock Bet’s NFL Kickoff Weekend in Hollywood.

For the flagship VIP experience, guests received premium Tumi money clips featuring Hard Rock Bet branding, with the opportunity to add their own custom engraving on-site.

The activation gave VIP guests an interactive way to customize a premium takeaway while keeping the focus on a polished, elevated event experience.

When guests have a hand in creating their own gift, branded merchandise becomes a more personal part of the experience.