HOKA Mesa Marathon 2025 – Live Shoe Customization

What we did

Digital Events proudly partnered with HOKA for the 2025 Mesa Marathon in Mesa, AZ, delivering a dynamic two-day customization experience for runners and fans alike.

At the Marathon Expo on February 7 at the Mesa Convention Center, guests who purchased HOKA shoes on-site received custom footwear printing, adding a personal touch to their race-day gear.

Th excitement carried into race day at the Finish Festival in Riverview Park, where VIPs received exclusive custom-printed shirts, and all finishers had the chance to engrave their medals—a meaningful way to commemorate their achievement. From start to finish, Digital Events helped create unforgettable moments through personalized, on-site activations.