Hollister Spencer Barbosa Collaboration Launch 2026 – Live Embroidery & Garment Printing

What we did?

Digital Events partnered with Hollister to celebrate the Spencer Barbosa x Hollister collaboration with a live customization event at The Mall at Millenia in Orlando. The in-store experience invited shoppers to engage with the collection through a hands-on personalization moment during the launch celebration.

Digital Events delivered on-site embroidery stitching across three customization booths, allowing customers to personalize newly purchased Hollister items with names or branded icons. With approximately 700 items customized throughout the day, the activation created a high-energy retail experience that blended fashion, self-expression, and live craftsmanship—bringing the Spencer Barbosa collaboration to life for fans and shoppers alike.