HubSpot’s UNBOUND Boston Patches

What we did?

Digital Events brought a hands-on customization experience to HubSpot’s UNBOUND Partner Day in Boston.

As part of the sponsor and partner-focused day ahead of the public conference, attendees could choose an L.L.Bean tote and select up to three patches to be heat pressed onto their bag. Guests could then add a scarf to complete their customized look.

The activation turned branded merchandise into an interactive experience, giving attendees a role in creating their own takeaway rather than simply receiving a pre-selected giveaway.

When guests get to make the merch their own, the product becomes part of the experience — not just something they take home.

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