Hulu Miami Grand Prix 2025 – Live Embroidery

What we did

Digital Events brought the energy to the Miami Grand Prix from May 1–4, 2025, powering the custom patch activation for ESPN and Hulu inside the exclusive Paddock Clubhouse lounge.

As part of the F1 race week experience, guests stepped into the ESPN x Hulu customization station where they chose from over 20 unique patch designs to personalize hats and cosmetic bags. With 2,000 items customized across four days, the activation blended racing culture, creative expression, and brand storytelling in one unforgettable moment.

High-speed vibes, bold designs, and a premium hospitality setting made this experience a standout in the heart of Formula 1 weekend. All brought to life by Digital Events.