J.P. Morgan U.S. Open – Live Embroidery

What we did?

Digital Events brought live embroidery to a private J.P. Morgan event at 270 Park Avenue in New York.

For the exclusive experience, guests received U.S. Open hats featuring existing J.P. Morgan and U.S. Open branding. Digital Events added a final personalized touch by embroidering up to three initials above the left ear.

The activation was designed around a premium, highly personalized guest experience, with embroidery taking place across multiple floors to accommodate the event environment and keep the process seamless.

When the merchandise is already special, adding a personal detail can make it feel uniquely theirs.