Jameson x MLS FIFA Watch Party Tour 2026 – Live Product Printing

Digital Events partnered with Jameson and 160over90 to deliver a multi-city product printing activation during the Jameson x MLS FIFA Watch Party series.

Taking place across Long Beach, Orlando, Chicago, and San Diego, the activation invited soccer fans to personalize commemorative koozies through live heat press customization. The experience transformed branded merchandise into personalized keepsakes while creating an engaging touchpoint that complemented the excitement surrounding the matches.

By bringing customization directly into the fan experience, the activation encouraged interaction, extended brand engagement, and provided attendees with something uniquely their own. As thousands of fans gathered to celebrate the global game, personalized merchandise helped create memorable moments that extended beyond the final whistle.