JD Sports Back-to-School Activation 2025 – Live Embroidery

What we did?

Digital Events partnered with Finish Line for a multi-city back-to-school activation across several store locations in the US. As part of the Gift with Purchase experience, shoppers who bought a backpack were invited to personalize it with custom embroidery, adding their name or initials for a stylish, one-of-a-kind touch. Each store featured a sleek embroidery setup that brought energy and creativity to the retail floor while celebrating the excitement of the new school season.

Across all participating locations, more than 30 backpacks were personalized, creating meaningful brand interactions and lasting impressions for shoppers. The activation combined craftsmanship with customer engagement, showcasing Finish Line’s dedication to offering elevated, interactive in-store experiences that connect with consumers in a memorable way.