Lexus Aspen Activation 2025 – Live Product Printing

What we did?

Digital Events partnered with Team One and Lexus for a premium foil embossing activation at Wagner Park in Aspen, Colorado, during a multi-day lifestyle experience from June 20–22, 2025.

Across six curated sessions, guests received monogrammed leather luggage tags using elegant foil embossing techniques. With 670 tags personalized on-site using two machines, attendees were treated to a high-touch, luxury customization experience that reflected Lexus’ signature attention to detail and craftsmanship.

A refined and meaningful activation that left guests with a stylish travel keepsake, and a lasting impression of the brand.