Lexus Charleston Food & Wine Classic 2025 – Live Product Printing

What we did?

Digital Events partnered with Lexus for a premium personalization activation at the Food & Wine Classic in Charleston. Hosted at the Charleston Visitor Center, the multi-day culinary event brought together food, wine, and lifestyle enthusiasts for curated tasting experiences and brand activations.

Digital Events delivered on-site personalization of passport holders through a refined embossing-style activation, allowing guests to customize their items with 2–3 letter initials. With 400 passport holders personalized across multiple daily activation windows, the experience offered an elevated, detail-driven touchpoint that aligned with Lexus’s luxury positioning and focus on thoughtful craftsmanship.