LG Final Four Weekend 2026 – Live Custom Patches

What we did?

Digital Events partnered with LG for an exclusive evening activation at the Indianapolis Motor Speedway Museum, held alongside the excitement of the Men’s Final Four weekend.

Guests customized premium bomber jackets by selecting their preferred size and a set of patches—including a signature “Life’s Good” design—creating a personalized, collectible piece. Set within an iconic venue, the experience delivered a relaxed yet elevated atmosphere where customization became part of the entertainment.