Lululemon SeaWheeze Sunset Festival 2026 – Live Laser Engraving

What we did?

What better way to celebrate a finish line than with a medal made uniquely yours?

Digital Events partnered with lululemon SeaWheeze for the Sunset Festival at Brockton Oval in Vancouver, providing live laser engraving for up to 5,000 finisher medals. Guests had their names and finish times engraved directly onto their medals, turning a race-day achievement into a personalized keepsake.

It’s a great example of how on-site personalization can elevate an already meaningful moment. The product becomes more than merchandise—it becomes a physical reminder of an accomplishment guests can keep long after the event.