Microsoft Adobe Summit 2025 – Live Product Printing

What we did

Digital Events collaborated with Microsoft and Cadence 3 to bring a dynamic product printing experience to Adobe Summit 2025 in Las Vegas, held March 18–20.

As part of Microsoft’s presence as the exclusive “Experience” sponsor, this activation offered attendees the opportunity to design their own custom 16 oz water bottles using Adobe Express, which were then printed live on-site. The experience was more than just a giveaway—it was a hands-on expression of creativity and personalization that reflected the event’s core theme: Marketing in the Era of AI.

With 1,500 bottles customized over three days, the activation elevated Microsoft’s narrative of innovation, customer-centric engagement, and design-forward thinking. By integrating real-time personalization into a high-traffic conference environment, Digital Events helped turn technology and storytelling into tangible, memorable moments for thousands of marketing leaders and decision-makers.