Mike’s Hard Lemonade Dirty Lemonade AAR Sweepstakes 2026 – Live Garment Printing

What we did?

When merchandise becomes part of the experience, guests have another reason to engage.

Digital Events partnered with Mike’s Hard Lemonade for the Dirty Lemonade x AAR Sweepstakes Event in Chicago, delivering live garment printing alongside a custom poster station. Guests could choose their preferred designs as doors opened, creating personalized event merchandise before settling in for the opener and main show.

It’s a great example of experiential marketing that blends entertainment, customization, and brand engagement into one seamless guest experience.