NASCAR Richmond Race Day 2026 – Live Embroidery

What we did?

Fan engagement is even more impactful when guests leave with something made just for them.

Digital Events partnered with NASCAR in Richmond, Virginia, to provide a live simulated embroidery activation. Fans personalized client-provided hats with custom names, creating premium keepsakes while adding an interactive element that enhanced the overall race day experience.

Interactive personalization continues to help brands create memorable experiences that strengthen fan connections and extend beyond event day.