New York Life Investment Management Future Proof Festival Live Embroidery

What we did?

Digital Events brought live personalization to Future Proof Festival in Huntington Beach with New York Life Investment Management.

At the outdoor conference, guests had the opportunity to personalize pre-branded beach flip flops with live embroidery — creating a practical, destination-inspired takeaway from the event.

The activation combined branded merchandise with an interactive personalization experience, giving attendees something they could customize and take with them beyond the conference.

When the giveaway fits both the brand and the environment, personalization can turn a simple branded item into a memorable part of the event experience.