Nutrafol All Hands Company Offsite 2026 – Live Embroidery

What we did?

Personalization makes branded merchandise feel a lot less like merchandise.

Digital Events partnered with Nutrafol for an all-hands company experience at Spring Studios in New York, creating a live embroidery activation centered around MLB hats and custom enamel pins.

Guests could choose their MLB team hat, select where they wanted their name or initials embroidered, choose an enamel pin, and determine its placement—giving every attendee the opportunity to create something uniquely theirs.

It’s a simple formula for stronger engagement: give people choices, let them participate in the creation, and send them home with something they genuinely want to keep.