Optimizely Opticon London 2025 – Live Garment Printing

What we did?

Digital Events partnered with Optimizely for the London stop of its 2025 Opticon conference, hosted at the Barbican Centre on September 29–30, 2025. The two-day event brought together customers, partners, and industry professionals to explore Optimizely’s innovative digital experience platform (DXP).

As part of the engagement, attendees received customized Eastpak fanny packs featuring their personalized initials, created through on-site garment printing in clean white NB International Pro Mono font.

With 1,000 personalized items produced across the event, the activation merged speed, precision, and design to deliver a premium takeaway experience. The sleek setup within the Barbican’s meeting space reflected Optimizely’s focus on creativity and optimization—allowing each guest to leave with a personalized reminder of the brand’s forward-thinking approach to digital innovation.