PepsiCo Super Bowl Partner Event 2026 – Live Embroidery & Custom Patches

What we did?

Digital Events partnered with Genesco, representing PepsiCo, for a corporate event hosting leadership from PepsiCo’s partners attending the Super Bowl. The private gathering was designed as an activation where attendees could customize Jean Jackets & Hats.

Digital Events supported the experience with on-site Embroidery Stitching personalization, adding an interactive element for attendees at the St Regis San Francisco on 2/8. The activation involved personalizing approximately 200 items that the client was providing.