Ralph Lauren Lunar New Year Activation 2026 – Live Embroidery

What we did?

Digital Events partnered with Polo Ralph Lauren for a Lunar New Year in-store activation at the San Francisco Premium Outlets in Livermore, California. The celebration invited shoppers to take part in a festive retail experience while exploring Polo Ralph Lauren’s Lunar New Year collection.

Digital Events delivered live embroidery stitching on select Polo Ralph Lauren apparel and accessories, allowing customers to personalize items with names, initials, or a signature horseshoe symbol. With 100 items customized throughout the day, the activation added a thoughtful, celebratory touch to the shopping experience—blending heritage craftsmanship with the festive spirit of Lunar New Year.