Rhone Bloomingdale’s Pop-Up 2026 – Live Embroidery

What we did?

Digital Events partnered with Rhone to bring live embroidery personalization to a special retail pop-up at Bloomingdale’s flagship store in New York City.

Customers purchasing eligible apparel and accessories were invited to customize their items with a selection of icons and monogram styles, turning premium products into personalized keepsakes. From hats to shirts, the activation provided shoppers with a unique opportunity to make each piece distinctly their own.

As brands continue to elevate the in-store experience, personalization remains a powerful way to create meaningful connections with customers. Rhone’s embroidery activation blended craftsmanship with retail engagement, giving shoppers an added layer of exclusivity while creating memorable brand interactions.