Rightway Health St. Louis HR Conference 2025 – Live Laser Engraving

What we did

Digital Events collaborated with Rightway Health at a benefits and HR-focused conference in St. Louis on April 29, 2025, delivering a premium on-site personalization experience for attending professionals.

Held at the St. Louis Union Station Hotel, the activation featured laser engraving on pre-branded leather luggage tags, offering attendees a functional and thoughtful keepsake. Over the course of the day, 100 tags were personalized on-site, providing a high-touch moment that reflected Rightway’s commitment to detail, experience, and value.

A simple yet impactful way to spark conversation and leave a lasting impression with state and local agency leaders in the HR and benefits space.