Salesforce Gartner IT Symposium 2025 – Live Laser Engraving

What we did?

Digital Events partnered with Salesforce for an on-site personalization experience at the Gartner IT Symposium/Xpo 2025, held at the Walt Disney World Swan and Dolphin Resort in Lake Buena Vista, Florida, from October 20–22, 2025. Within Salesforce’s prominent 20×20 booth (#207), attendees were invited to personalize navy blue faux leather luggage tags through live laser engraving, each pre-branded with the Salesforce logo to create a sleek, professional keepsake.

With 500 luggage tags customized across multiple networking receptions, the activation offered a refined and engaging way for attendees to connect with the Salesforce brand. The experience combined precision, craftsmanship, and personalization—mirroring Salesforce’s focus on innovation, customer success, and meaningful connections in the world of digital transformation.