Salesforce Manhatta New York Activation 2025 – Live Custom Patches

What we did?

Digital Events partnered with Salesforce for an evening embroidery activation coordinated by Event Studio at Manhatta in New York City. The event brought guests together for a premium, technology-forward experience in an elevated setting.

Digital Events delivered live embroidery stitching on navy Richardson dad hats, allowing attendees to select AI-generated custom patches through Salesforce’s platform and watch their designs come to life in real time. With 60 hats personalized during the event, the activation blended innovation, craftsmanship, and personalization—creating a memorable, interactive moment that highlighted Salesforce’s AI-driven approach to creative engagement.