Salesforce New York Holiday Celebration 2025 – Live Custom Patches

What we did?

Digital Events partnered with Salesforce for a customer and employee holiday celebration hosted at Salesforce Tower in New York City. The internal event was designed as a festive, brand-forward experience celebrating the end of the year with Salesforce team members and guests.

Digital Events delivered a custom patch activation featuring on-site personalization of navy dad hats using embroidered patches. With 200 hats personalized during the event, the activation provided a hands-on, creative experience that blended brand expression with holiday energy offering attendees a unique, wearable keepsake aligned with Salesforce’s community-driven culture.