Sephora Squad Kickoff Celebration 2025 – Live Product Printing

What we did?

Digital Events partnered with Sephora for the 2025 Sephora Squad Kickoff Celebration, held on September 18, 2025, at Catbird at the Thompson Dallas. This exclusive event honored a new class of creators chosen for the prestigious Sephora Squad—a program celebrating authenticity, creativity, and community within the beauty industry. Guests enjoyed a personalized experience featuring on-site product printing of travel makeup cases, customized with their initials and the Sephora Squad logo.

With 30 personalized cases created during the event, the activation provided an intimate and elevated touchpoint for attendees. The chic 10×10 setup, sleek all-black team attire, and live customization reflected Sephora’s signature blend of sophistication and innovation—giving each creator a memorable keepsake to mark the start of their partnership journey.