TAG Heuer Royalmount Montreal 2025 – Live Embroidery

What we did?

Digital Events partnered with TAG Heuer for a live customization experience at their Royalmount boutique in Montreal on June 12, 2025, in celebration of the brand’s continued partnership with the F1 Grand Prix.

Throughout the day, leading into an exclusive cocktail reception, guests were invited to personalize 6-panel TAG Heuer baseball caps by choosing from a curated selection of embroidered patches applied on-site. With a Red Bull racing car display adding to the atmosphere, the patch bar offered an elevated, hands-on brand experience for 40–50 VIP attendees.

The result was a high-style activation that merged luxury, speed, and personalization, delivering a memorable branded moment powered by Digital Events.