TES Dreamforce 2025 – Live Embroidery

What we did?

Digital Events collaborated with TES for an interactive experience at Dreamforce 2025, held at the St. Regis San Francisco on October 14, 2025. Designed to complement Salesforce’s “Humans and AI” theme, the activation invited guests to create personalized caps that celebrated their unique personas. Using a blend of AI prompts and live design through Canva, attendees developed custom visuals that were then brought to life with a curated mix of persona patches and pins, merging creativity, technology, and human expression.

With 300 custom hats produced, the activation offered a fun and forward-thinking experience that embodied the spirit of Dreamforce—where innovation meets imagination. The sleek setup and live customization process engaged attendees in an unforgettable way, allowing them to walk away with a truly one-of-a-kind keepsake.